Product Description
CHAPTER 1 THE DAILY CHALLENGES OF RUNNING A BUSINESS
Day to day operations
The changing face of business
Some golden rules of busines
CHAPTER 2 PEOPLE
Business interaction
A physical presence
Employing the right people
Golden rules
CHAPTER 3 THE LAW
Legal systems
Trading across borders
Employment law
Consumer law
Intellectual property rights
Taxation law
CHAPTER 4 FINANCE
Funding
Taxation
Managing costs
Debt collection
Golden rules of business finance
CHAPTER 5 PRODUCT MANAGEMENT
Planning
Producing
The manufacturing production process
Forecasting
Marketing
Golden rules
CHAPTER 6 RISK MANAGEMENT
What is risk?
Foreseeing and managing risk
Exit strategy planning
Growing too fast
Risk analysis
Example of a contingency plan
Golden rules