Study internet marketing online including social media marketing, online advertising, selling techniques using Google Ads, Facebook, twitter, LinkedIn, Instagram, youtube and tiktok.
SEO (Search Engine Optimisation) is another area of study, but one that has changed dramatically since 2012. Ways of getting noticed on the internet are not always as straight forward as one might imagine. The algorithm is constantly changing however if you know the foundations of it your website will still sustain its presence.
Learn how to find, connect with and sell to customers.
Study marketing psychology, blogs, copy writing and more.
If you are not using the internet adequately to advertise your business, it is inevitable that you will be left behind. Today’s marketplace is global, so you need to know how to tailor your advertising for different markets.
The Course Covers the Below Topics:
Scope and Nature of social media
The Psychology of Internet Marketing
Social Media Applications
Websites, Advertising and Other Applications
Capturing and converting customers
Creating and Using Content
Blogs and Newsletters
Developing an Internet Marketing Program
To develop a capacity to use social media and other applications for marketing on the internet.
Outline the possibilities for marketing any type of product or service effectively on the internet, in particular through the use of social media.
Describe the use of psychological theory as applied to internet marketing.
Determine an appropriate mix of online marketing techniques for a product or service, and how to properly utilise that web presence.
Identify, discuss and compare the more effective applications that are currently being used in social media.
Determine an appropriate online presence for the marketing of a product or service and know how to efficiently utilise that presence.
Determine what content to create, how to create it and where to use it.
Describe methods to develop and sustain effective online blogs and newsletters
Develop a one-year strategy for the online marketing of a new product or service.
Successful completion of the course will enable you to work as:
- Online Marketing Assistant/Manager
- Social Medic Marketer
- Marketing Assistant
- Online Content Writer
This course is for anyone wanting to attract customers to their business, attract more customers to their business, or add a valuable marketing skill to their CV.
100 hours of Study
Tutor Support and Assessments
The difference between a good online course and a bad online course is in the quality of tutor support. Our tutors are always available to one-on-one support you via email or a phone call if necessary. We have a policy to get back to the student’s questions in 24-48 hours and assessments are marked within 3-4 days. Students never feel they are on their own and waiting forever. We are proud of the high-quality tutor support we provide from our highly qualified tutors.
Our assessments are designed is such a way that the student feels confident to move forward in the course as they complete each assessment. The feedback from the tutor not only reaffirms the student’s learning process but also gives an opportunity to the student to interact with the tutor regularly. Students are never penalised when their assignment work needs to be improved, rather they are given constructive feedback and requested to resubmit the section where they need improvement. Students do their assignment work at their own pace within the course duration and are not restricted by any deadlines which is the beauty of self-paced learning. The assessments will make the certificate achieved more credible and valuable to the student.
This course has approximately 8-10 assignments and 1 exam to complete the course successfully. You can opt out of the exam and receive a Certificate of Participation.
We have upfront, monthly and weekly payment options for as little as $50 a week. You can enrol with the “Enrol Now” Button for upfront and monthly payment options. For weekly payment option CLICK HERE TO ENROL. You could also enrol with the below direct debit link if you want to enrol with Direct Debit or Phone or Filling in the application form. Please email us using the ‘Enquire now’ button or call us on 07 5689 1500 if you require any assistance. For credit card enrolments use the ‘Enrol Now’ button, for direct debit use the links below.
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